The real estate sector has undergone a great change in recent years. The walk from agency to agency through the streets has been replaced by the search for homes on the internet, both by buyers and private tenants, and by investment funds. Pawel Kentaro Grendys, an expert in real estate in Latin America, provides insight into the importance of marketing to make real estate ventures successful.
Real estate marketing is a set of strategies that focuses its efforts on meeting two objectives: the capture of properties for later sale or rental, and the capture of potential customers who want to buy or rent a property.
The buyer persona is an essential step in any real estate strategy to sell or lease. It will maximize the use of resources in any campaign. It will give you the information to identify the potential client. It will allow you to get to know your audience better, and it will enable you to provide quality content to your target audience.
The real estate industry is highly competitive. In order to show up in the first search results, you may need to use pay-per-click strategies such as Google Ads. You can create campaigns by location, or campaigns by type property.
Kentaro explains, “If you know your buyer persona, you can provide relevant content to that person. Content that clarifies doubts or resolves questions about the rental or purchase process. These contents could include glossaries of terms that are used in the sale or rental of homes, documentation, or even financial information. Our goal is to provide quality and useful information for our audience.”
We can also offer information to prevent fraud during sales and leases, but most importantly, we can keep the buyer’s interest during the buying process, helping to make it a success.
One of the most recent developments in real estate sales strategies is virtual reality. It is an excellent way to save time and allows potential clients to view the property as if it were their own. This allows them to discard many homes in order to concentrate on those they are interested in.
SEO refers to a marketing strategy that focuses on placing a website in the first search results. The better, the higher up you go. Its primary goal is to make a website an asset that attracts people and converts those visitors into sales.
Real estate is not a sector that can be benefited from the same SEO strategies as other industries. There are some SEO strategies that will help you get first place against large real estate portals and aggregators.
These strategies should be built on the organization and configuration of a website. To increase web traffic, you must also distribute content via social media. It is important to maintain leadership in order to not fall below the top.
To be able offer a service 24 hours a days and seven days a week in this industry, marketing automation is a necessity. This strategy allows you to answer questions, present properties, and so on while you visit a property or perform any other task. This is a great way to not neglect potential customers at all times of the day.
Email marketing can be used to help real estate agents attract new subscribers. It is important to segment emails and pay attention to content and frequency. Numerous studies have shown that users prefer receiving advertising by mail once per month. Only 15% prefer it every day.
In the video marketing sector, what really becomes important are the images of the properties. Much more than good descriptions. Although it is the video that surpasses the texts and images undoubtedly because they are able to capture the attention of potential customers.
In addition, video marketing not only allows you to show properties in a different way, but also talk about real estate and show the successes of it in a different way, for example: through storytelling.
Social networks can be used to showcase homes, real estate philosophy, and other relevant content. The ability to segment audiences is a huge advantage of social networks, making it easy for strategies to be implemented with great success. All campaigns must be maintained well and provide high-quality content, videos, testimonials and advice.
WhatsApp marketing is an instant messaging platform that promotes sales. It is used by many industries as a way to communicate with customers and promote products and services. It was going to be more in the real estate industry.
WhatsApp marketing is a significant advancement in the real-estate sector. It allows you to build relationships with potential customers and also lets you offer information, photos, videos, and other details to them instantly.